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subject:"Brand image"
~isPartOf:"Psychology & marketing"
~person:"Aguirre-Rodriguez, Alexandra"
~person:"Verma, Swati"
~subject:"Arbeitszufriedenheit"
~subject:"Markenimage"
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Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 620-628
Persistent link: https://www.econbiz.de/10011534721
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2
Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
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