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subject:"Brand management"
~isPartOf:"Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag"
~isPartOf:"International journal of Chinese culture and management : IJCCM"
~subject:"USA"
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Brand management
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
International journal of Chinese culture and management : IJCCM
Journal of cultural economics
10
Working paper / National Bureau of Economic Research, Inc.
8
Arts marketing : an international journal ; AM
4
Discussion paper / Centre for Economic Policy Research
3
Discussion papers on business and economics
3
Trinity economics papers : TEP
3
Eastern economic journal
2
Human relations
2
International journal of arts management
2
Journal of marketing management : MM
2
Journal of political economy
2
Marketing intelligence & planning
2
Psychology & marketing
2
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
2
The journal of business : B
2
Transformation in cultural industries
2
World economics : a journal of current economic analysis and policy
2
A universal reference book
1
ACA arts research seminar series
1
Academy of Management journal : AMJ
1
Advertising and violence : concepts and perspectives
1
Agricultural and resource economics review : ARER
1
American economic journal
1
Applied economics letters
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Brands : interdisciplinary perspectives
1
Breaking new ground in theory and practice
1
Bulletin
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Econometric analysis of quantile regression models and networks : with empirical applications
1
Economics letters
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Embracing entrepreneurship across disciplines : ideas and insights from engineering, science, medicine and arts
1
Empirica : journal of european economics
1
Enterprise information systems
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
European journal of marketing
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Branding strategies and celebrity economy : a study of Mandarin pop music in the digital age
Lin, Fu-mei
- In:
International journal of Chinese culture and management …
2
(
2009
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003924587
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2
Migration, nostalgia and identity negotiation : Teresa Teng in the Chinese diaspora
Shiau, Hong-chi
- In:
International journal of Chinese culture and management …
2
(
2009
)
3
,
pp. 263-275
Persistent link: https://www.econbiz.de/10003924593
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3
Popstars als Marke : eine kultur- und markentheoretische Annäherung
Engh, Marcel
- In:
Aktuelle Perspektiven des Marketingmanagements : …
,
(pp. 233-252)
.
2008
Persistent link: https://www.econbiz.de/10003761722
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