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subject:"Brand management"
~isPartOf:"GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel"
~source:"econis"
~subject:"Social Web"
~subject:"Theory"
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Brand management
Social Web
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4
Zielgruppe
4
Consumer behaviour
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Konsumentenverhalten
2
Social web
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China
1
Computer-assisted marketing
1
IT-gestütztes Marketing
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International marketing
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Internationales Marketing
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Internet
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Internet marketing
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Luxury goods
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Markenführung
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Marketing management
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Marketingmanagement
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Kaiser, Stefan
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Pohlmann, Mark
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GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
Young consumers : insight and ideas for responsible marketers
12
Journal of business research : JBR
5
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
5
SpringerLink / Bücher
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft
3
Hamburger Schriften zur Marketingforschung
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of retailing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
The journal of industrial economics
3
Banken im Wandel : Direktbanken und Direct Banking
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
CREDIT research paper
2
DICE discussion paper
2
DUV / Wirtschaftswissenschaft
2
Electronic commerce research and applications
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Europäische Hochschulschriften / 5
2
Exploring the rise of fandom in contemporary consumer culture
2
Gabler Edition Wissenschaft / Schriftenreihe der Handelshochschule Leipzig
2
HMD : Praxis der Wirtschaftsinformatik
2
Handbook of social media management : value chain and business models in changing media markets
2
Harvard business review : HBR
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of marketing for higher education
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ECONIS (ZBW)
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Der Kunde als Produktvorteil
Pohlmann, Mark
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 30-35
Persistent link: https://www.econbiz.de/10003443789
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2
Der Konsumensch
Kaiser, Stefan
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10003500064
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