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subject:"Brand management"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Advertising effects"
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Gabler Edition Wissenschaft
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
5
Psychology & marketing
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The journal of consumer marketing
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Asia Pacific journal of marketing and logistics
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Branded spaces : experience enactments and entanglements
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International journal of advertising : the review of marketing communications
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International journal of pharmaceutical and healthcare marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10009548909
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2
Gender differences in the meanings consumers infer from music and other aesthetic stimuli
Meyers-Levy, Joan
;
Zhu, Rui Juliet
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 495-507
Persistent link: https://www.econbiz.de/10008728805
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3
Sound Branding : Grundlagen der akustischen Markenführung
Steiner, Paul
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003821962
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