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subject:"Brand management"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Beziehungsmarketing"
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Journal of promotion management : innovations in planning and applied research
Journal of hospitality marketing & management
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
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