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subject:"Brand management"
~isPartOf:"Journal of retailing and consumer services"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Beziehungsmarketing"
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Brand management
Beziehungsmarketing
Brand coolness
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Loureiro, Sandra Maria Correia
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Journal of retailing and consumer services
Journal of hospitality marketing & management
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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The journal of brand management : an international journal
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The journal of product & brand management
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Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
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