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subject:"Brand management"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Data Mining"
~subject:"Target group"
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Search: subject_exact:"Zielgruppe"
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Brand management
Data Mining
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Zielgruppe
14
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Journal of travel and tourism marketing
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
35
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of business research : JBR
17
Journal of retailing and consumer services
17
Research
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The journal of consumer marketing
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Harvard business review : HBR
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Springer eBook Collection
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Health marketing quarterly
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Journal of fashion marketing and management
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Journal of vacation marketing : an international journal
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
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12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
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Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
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ECONIS (ZBW)
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1
Who visits the Kruger National Park, and why? : identifying target markets
Kruger, Martinette
;
Viljoen, Armand
;
Saayman, Melville
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 312-340
Persistent link: https://www.econbiz.de/10011670017
Saved in:
2
Motivation for family vacations with young children : anecdotes from the Internet
Li, Mimi
;
Wang, Dan
;
Xu, Wenqing
;
Mao, Zhenxing
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1047-1057
Persistent link: https://www.econbiz.de/10011758787
Saved in:
3
Targeting rural tourists in the internet : comparing travel motivation and activity-based segments
Pesonen, Juho
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011312582
Saved in:
4
Propensity to shop : identifying who shops til they drop
Kattiyapornpong, Uraiporn
;
Miller, Kenneth E.
- In:
Journal of travel and tourism marketing
29
(
2012
)
5/6
,
pp. 552-565
Persistent link: https://www.econbiz.de/10009627537
Saved in:
5
SF-filmvillage as a movie tourism destination : a case study of movie tourist push motivations
Suni, Jarno
;
Komppula, Raija
- In:
Journal of travel and tourism marketing
29
(
2012
)
5/6
,
pp. 460-471
Persistent link: https://www.econbiz.de/10009627559
Saved in:
6
The wildlife tourism market to Kenya (2002 - 2003)
Odunga, Pius Ongoro
;
Maingi, Shem Wambugu
- In:
Journal of travel and tourism marketing
28
(
2011
)
1
,
pp. 62-80
Persistent link: https://www.econbiz.de/10009008255
Saved in:
7
Analyzing international travelers' profile with self-organizing maps
Li, Gang
;
Law, Rob
;
Wang, Jinlong
- In:
Journal of travel and tourism marketing
27
(
2010
)
2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10003970860
Saved in:
8
Journey into parenthood : commodification of reproduction as a new tourism niche market
Voigt, Cornelia
;
Laing, Jennifer H.
- In:
Journal of travel and tourism marketing
27
(
2010
)
3
,
pp. 252-268
Persistent link: https://www.econbiz.de/10003985061
Saved in:
9
Exploring expenditure-based segmentation for rural tourism : overnight stay visitors versus excursionists to fee-fishing sites
Oh, Joanne Y. J.
;
Schuett, Michael A.
- In:
Journal of travel and tourism marketing
27
(
2010
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10003963317
Saved in:
10
Vacation lifestyle and travel behaviors
Chen, Joseph S.
;
Huang, Yu-chih
;
Cheng, Jen-son
- In:
Journal of travel and tourism marketing
26
(
2009
)
5/6
,
pp. 494-506
Persistent link: https://www.econbiz.de/10003891971
Saved in:
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