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subject:"Brand management"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
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Brand management
Markenrecht
4
Trademark law
4
Deutschland
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Germany
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Guerilla marketing
3
Guerilla-Marketing
3
Sport event
3
Sportveranstaltung
3
Markenführung
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Big event
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Court decisions
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Criticism
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Gesetzgebung
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Großveranstaltung
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Immaterialgüterrechte
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Intellectual property rights
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Kritik
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Sportmarketing
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Sports marketing
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German
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Séguin, Benoit
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Wulf, Julia
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
The journal of brand management : an international journal
11
Business history
7
Research
4
Business horizons
3
SpringerLink / Bücher
3
Enterprise & society : the international journal of business history
2
Innovatives Markenmanagement
2
Journal of marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
NBER working paper series
2
Routledge international studies in business history
2
Working paper / National Bureau of Economic Research, Inc.
2
Asia Pacific journal of marketing and logistics
1
Athens journal of business & economics : AJBE
1
Branding competence
1
Brands and branding
1
Business history review
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Florida Law Review
1
Gabler Research
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Hamburger Schriften zur Marketingforschung
1
Handbook of research on counterfeiting and illicit trade
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Industry and innovation
1
International journal of law and management : IJLMA
1
International journal of management and marketing research : IJMMR
1
International journal of sports marketing & sponsorship
1
International journal of the economics of business
1
Internetökonomie
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of historical research in marketing
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ECONIS (ZBW)
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Ambush Marketing
Wulf, Julia
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 319-344)
.
2014
Persistent link: https://www.econbiz.de/10010354038
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Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
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