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subject:"Brand management"
~isPartOf:"Marketing-Wissen"
~subject:"Deutschland"
~subject:"scent"
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Brand management
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Advertising effects
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Aromastoff
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Consumer behaviour
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Duftmarketing
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Estimation
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Flavour
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Germany
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Markenführung
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Hehn, Patrick
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Marketing-Wissen
Marketing : ZFP ; journal of research and management
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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African journal of business and economic research : AJBER
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Beiträge zur Sensorik im Marketing
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
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Impulse für die Markenforschung und Markenführung
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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Journal of business research : JBR
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Journal of international food & agribusiness marketing
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Journal of marketing
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Reihe: Marketing : MAR
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Emotionale Markenführung mit Duft : Duftwirkungen auf die Wahrnehmung und Beurteilung von Marken
Hehn, Patrick
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2007
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