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subject:"Brand management"
~language:"eng"
~person:"Kok Wei Khong"
~subject:"Handelsmarke"
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Handelsmarke
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Kok Wei Khong
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Path analysis of atmospherics and convenience on flow : the mediation effects of brand affect and brand trust
Fon Sim Ong
;
Kok Wei Khong
;
Faziharudean, Tengku M.
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 277-291
Persistent link: https://www.econbiz.de/10009571541
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