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subject:"Brand management"
~language:"eng"
~subject:"Handelsmarke"
~type_genre:"Working Paper"
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Brand management
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Everdingen, Yvonne Maria van
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Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
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The moderating roles of relationship quality and dependency in retailers’ new product adoption decisions
Everdingen, Yvonne Maria van
(
contributor
); …
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2008
Persistent link: https://www.econbiz.de/10008662388
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Brand erosion and product harm crises : the moderating role of intermediaries
Standop, Dirk
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Grunwald, Guido
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2008
Persistent link: https://www.econbiz.de/10003722985
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