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subject:"Brand management"
~person:"Arnas, Yaşare Aktaş"
~person:"Henkel, Sven"
~person:"Meyer, Anton"
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Brand management
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6
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6
Markenführung
5
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2
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2
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2
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2
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Arnas, Yaşare Aktaş
Henkel, Sven
Meyer, Anton
Bagozzi, Richard P.
3
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2
Bergami, Massimo
2
Brudler, Benjamin
2
Buijzen, Moniek
2
Burmann, Christoph
2
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2
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2
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2
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Handbook on brand and experience management
1
International journal of consumer studies
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ECONIS (ZBW)
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The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
2
Werbung als Verhaltensvorbild für Mitarbeiter
Henkel, Sven
;
Tomczak, Torsten
;
Jenewein, Wolfgang
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 443-467)
.
2009
Persistent link: https://www.econbiz.de/10003856799
Saved in:
3
Everybody's darling? : the target groups of a brand
Meyer, Anton
;
Brudler, Benjamin
;
Blümelhuber, Christian
- In:
Handbook on brand and experience management
,
(pp. 99-109)
.
2008
Persistent link: https://www.econbiz.de/10003788985
Saved in:
4
Werbung als Verhaltensvorbild für Mitarbeiter
Henkel, Sven
;
Tomczak, Torsten
;
Jenewein, Wolfgang
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 421-445)
.
2008
Persistent link: https://www.econbiz.de/10003600218
Saved in:
5
Everybody's darling? : die Marke und ihre Zielgruppen
Meyer, Anton
;
Brudler, Benjamin
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 357-368)
.
2008
Persistent link: https://www.econbiz.de/10003588729
Saved in:
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