//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand management"
~person:"Bocci, Elena"
~person:"Esch, Franz-Rudolf"
~subject:"Markenpolitik"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbestrategie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Markenpolitik
Marketingmanagement
Advertising planning
7
Werbeplanung
7
Werbestrategie
6
Deutschland
5
Germany
5
Werbung
5
Advertising
4
Advertising effects
4
Psychology of advertising
4
Werbepsychologie
4
Werbewirkung
4
Marketing management
3
Theorie
3
Theory
3
Bekleidungsindustrie
2
Betriebswirtschaftslehre
2
Brand
2
Brand architecture
2
Business economics
2
Clothing industry
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Discourse theory
2
Diskurstheorie
2
Markenarchitektur
2
Markenartikel
2
Markenführung
2
1992-2008
1
Brand image
1
Experiment
1
Gruppo Benetton <Ponzano Veneto>
1
Markenimage
1
Marketing theory
1
Marketingtheorie
1
Portfoliomanagement
1
Public relations
1
Viral marketing
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Thesis
1
Language
All
German
3
English
2
Author
All
Bocci, Elena
Esch, Franz-Rudolf
Unger, Fritz
9
Fuchs, Wolfgang
7
Baetzgen, Andreas
5
Westwood, John
5
Brunner, Christian Boris
4
King, Stephen
4
Elliott, Richard
3
Martin, Kelly D.
3
Percy, Larry
3
Rossiter, John R.
3
Schultz, Don E.
3
Smith, N. Craig
3
Araujo, Luis
2
Danaher, Peter J.
2
De Rosa, Annamaria Silvana
2
Dens, Nathalie
2
Drees, Norbert
2
Finne, Åke
2
Freund, James
2
Gierl, Heribert
2
Grönroos, Christian
2
Henley, Nadine
2
Hollenbeck, Brett
2
Jacobi, Erik S.
2
Jones, John Philip
2
Kastner, Sonja
2
Khamis, Susie
2
Kind, Urs
2
Koncz, Julia
2
Levinson, Jay Conrad
2
Marx, Anne
2
Moorthy, Sridhar
2
Naik, Prasad A.
2
Pelsmacker, Patrick de
2
Pepels, Werner
2
Proserpio, Davide
2
Serazio, Michael
2
Silverman, George
2
more ...
less ...
Published in...
All
Branding and sustainable competitive advantage : building virtual presence
1
E-marketing ; Vol. 3
1
Gabler Research / Marken- und Produktmanagement
1
Gabler research
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born From Ideas"
De Rosa, Annamaria Silvana
;
Bocci, Elena
-
2012
Persistent link: https://www.econbiz.de/10009575081
Saved in:
2
Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born from Ideas"
De Rosa, Annamaria Silvana
;
Bocci, Elena
- In:
Branding and sustainable competitive advantage : …
,
(pp. 69-95)
.
2012
Persistent link: https://www.econbiz.de/10009707215
Saved in:
3
Portfolio-Werbung als Technik des Impression Management : eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Brunner, Christian Boris
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003971589
Saved in:
4
Portfolio-Werbung zur Stärkung von Dachmarken : theoretische Grundlagen und empirische Erkenntnisse
Esch, Franz-Rudolf
;
Goertz, Susanne
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 77-91
Persistent link: https://www.econbiz.de/10003708985
Saved in:
5
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->