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subject:"Brand management"
~person:"Esch, Franz-Rudolf"
~subject:"Betriebswirtschaftslehre"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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Brand management
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Esch, Franz-Rudolf
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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ECONIS (ZBW)
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Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
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