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subject:"Cause marketing"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Cause-Related Marketing"
~subject:"Perceptual congruence"
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Cause marketing
Cause-Related Marketing
Perceptual congruence
Cause-related marketing
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Consumer behaviour
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Corporate Social Responsibility
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Corporate social responsibility
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Emotion
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Altruismus
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CSR
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Guilt
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Cavanaugh, Lisa A.
1
Fitzsimons, Gavan J.
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Krishna, Aradhna
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Psychology & marketing
10
Journal of marketing communications
9
Journal of Consumer Marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
European Journal of Marketing
4
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
Cogent business & management
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European Sport management quarterly : ESMQ
3
European journal of marketing
3
International journal of emerging markets
3
International journal of hospitality management
3
Journal of Services Marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
AMS review : official publication of the Academy of Marketing Science
2
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
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European business review : EBR ; the official journal of the International Management Centres, Europe
2
International Journal of Retail & Distribution Management
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International journal of Indian culture and business management : IJICBM
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When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Zemack-Rugar, Yael
;
Rabino, Rebecca
;
Cavanaugh, Lisa A.
; …
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10011479199
Saved in:
2
The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
Saved in:
3
Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
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