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subject:"China"
~accessRights:"restricted"
~person:"Andéhn, Mikael"
~subject:"Bestimmungslandprinzip"
~subject:"Country-of-origin"
~type_genre:"Article in journal"
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Bestimmungslandprinzip
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Andéhn, Mikael
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International marketing review
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The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
Andéhn, Mikael
;
L'Espoir Decosta, J. N. Patrick
- In:
International marketing review
33
(
2016
)
6
,
pp. 851-866
Persistent link: https://www.econbiz.de/10011630385
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