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subject:"China"
~isPartOf:"Journal of international marketing"
~isPartOf:"Strategic management journal"
~isPartOf:"The globalisation of Chinese business : implications for multinational investors"
~subject:"Herkunftsbezeichnung"
~subject:"Markenführung"
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Search: subject_exact:"Ursprungslandprinzip"
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China
Herkunftsbezeichnung
Markenführung
Rules of origin
7
Ursprungsregeln
7
Consumer behaviour
6
Designation of origin
6
Konsumentenverhalten
6
Brand image
5
Markenimage
5
Brand
4
Brand management
4
Markenartikel
4
country of origin
4
Auslandsinvestition
2
Emerging economies
2
Foreign investment
2
International marketing
2
Internationales Marketing
2
Multinationales Unternehmen
2
Schwellenländer
2
Transnational corporation
2
Absorption
1
Business cycle
1
COO
1
Experiment
1
International market entry
1
Internationaler Markteintritt
1
Konjunktur
1
National culture
1
Nationalkultur
1
Productivity
1
Produktivität
1
Spillover effect
1
Spillover-Effekt
1
Technologietransfer
1
Technology transfer
1
Welt
1
World
1
brand origin
1
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Article
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Aufsatz im Buch
1
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1
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1
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English
7
Author
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Diamantopoulos, Adamantios
2
Azzari, Vitor
1
Balabanis, George
1
Du, Yunzhou
1
Fayol-Song, Lingfang
1
Fong, Cher Min
1
Guissoni, Leandro Angotti
1
Herz, Marc
1
Herz, Marc Florian
1
Lee, Chun-ling
1
Li, Haiyang
1
Li, Yu
1
Qiao, Jiayu
1
Rodrigues, Jonny Mateus
1
Scornavacca, Eusebio
1
Stathopoulou, Anastasia
1
Zambaldi, Felipe
1
Zhang, Yan
1
Zhou, Li-An
1
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Journal of international marketing
Strategic management journal
The globalisation of Chinese business : implications for multinational investors
Journal of business research : JBR
13
Journal of international consumer marketing
13
Journal of global marketing
11
International marketing review
10
Asia Pacific journal of marketing and logistics
9
The journal of brand management : an international journal
6
Journal of retailing and consumer services
5
International marketing and the country of origin effect : the global impact of 'Made in Italy'
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
IDE discussion papers
3
Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of promotion management : JPM
3
Journal of strategic marketing
3
Journal of world trade : law, economic policy, public policy
3
Marketing letters : a journal of research in marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
CESifo Working Paper
2
Cege discussion paper
2
Country of origin effect : looking back and moving forward
2
Discussion papers / CEPR
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of management and economics
2
Journal of African trade : official journal of the African Export-Import Bank
2
Journal of consumer behaviour : an international research review
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of industry, competition and trade
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
Journal of the Academy of Marketing Science
2
Market : review for marketing theory and practice
2
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ECONIS (ZBW)
7
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7
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1
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
2
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
3
I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
Saved in:
4
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
5
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
6
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
7
FDI spillovers in an emerging market : the role of foreign firms' country origin diversity and domestic firms' absorptive capacity
Zhang, Yan
;
Li, Haiyang
;
Li, Yu
;
Zhou, Li-An
- In:
Strategic management journal
31
(
2010
)
9
,
pp. 969-989
Persistent link: https://www.econbiz.de/10008647654
Saved in:
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