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subject:"Comparison"
subject:"Wirtschaftswachstum"
~isPartOf:"South Asian journal of management : SAJM"
~person:"Anand, Manoj"
~subject:"Indien"
~subject:"Internationale Wirtschaftsbeziehungen"
~subject:"Microfinance"
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Comparison
Wirtschaftswachstum
Indien
Internationale Wirtschaftsbeziehungen
Microfinance
Advertisement and Sales Promotion
1
Advertising
1
Advertising effects
1
Brand Value
1
Brand management
1
Discretionary Expenses
1
Firm Value
1
Firm value
1
India
1
Markenführung
1
Research and Development
1
Sales promotion
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Unternehmenswert
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Verkaufsförderung
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Anand, Manoj
Jain, Pramod Kumar
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3
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2
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South Asian journal of management : SAJM
Decision : official journal of Indian Institute of Management Calcutta
1
IIMB management review
1
Margin : quarterly journal of the National Council of Applied Economic Research
1
Metamorphosis : a journal of management research
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Praj̄nȧn : journal of social and management sciences
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ECONIS (ZBW)
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An empirical study on the relevance of advertising, sales promotion, R&D and training and development expenses on firm value in the Indian context
Anand, Manoj
;
Singh, Jagandeep
;
Gandhi, Karan
- In:
South Asian journal of management : SAJM
25
(
2018
)
3
,
pp. 7-31
Persistent link: https://www.econbiz.de/10012011195
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