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subject:"Comparison"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"USA"
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Comparison
USA
Print advertising
11
Printwerbung
11
Advertising effects
7
Werbewirkung
7
Advertising
6
Consumer behaviour
5
Konsumentenverhalten
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Andersen, Kelly
1
Kim, Hye-yŏng
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Kim, Youn-kyung
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Paas, Leonard Jasper
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Peterson, Robin T.
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Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
Journal of current issues and research in advertising : JCIRA
6
International journal of advertising : the quarterly review of marketing communications
4
The journal of media economics
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Journal of marketing research : JMR
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Ross School of Business working paper series
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The journal of services marketing
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Advances in applied microeconomics : a research annual
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Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
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American economic journal : a journal of the American Economic Association
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Australasian marketing journal
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Brookings papers on economic activity : BPEA
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CEFIR and NES working papers
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Discussion paper / Centre for Economic Policy Research
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Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Economic Analysis Group discussion paper
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Enhancing knowledge development in marketing ; Vol. 21
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Georgia Tech Scheller College of Business research paper
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Global journal of business research : GJBR
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Health affairs : at the intersection of health, health care, and policy
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Health marketing quarterly
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Information economics and policy : IEP
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of sport management and marketing : IJSMM
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International marketing review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of fashion marketing and management
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Journal of global business : JGB ; journal of the Association for Global Business
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ECONIS (ZBW)
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1
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
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2
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
3
Consumer magazine advertisement portrayal of models by race in the US : an assessment
Peterson, Robin T.
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 199-211
Persistent link: https://www.econbiz.de/10003543499
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