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subject:"Consumer behaviour"
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Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity
Dakroub, Roy
;
Koles, Bernadett
;
Issa, Helmi
- In:
Journal of customer behaviour
20
(
2021
)
4
,
pp. 243-273
Persistent link: https://www.econbiz.de/10014424096
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2
A buyer behavioural model for associating personality traits with likelihood to buy life insurance
Smith, Trevor A.
- In:
Journal of customer behaviour
18
(
2019
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10012257449
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