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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Baxter, Stacey M."
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Consumer behaviour
Brand management
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2
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2
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Baxter, Stacey M.
Haws, Kelly L.
6
Kumar, V.
6
Palmatier, Robert W.
6
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5
Sevilla, Julio
5
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4
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Liu, Yan
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McFerran, Brent
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Journal of marketing research : JMR
Journal of marketing
The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
The journal of product & brand management
1
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
3
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
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