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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Social web"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Social web
Konsumentenverhalten
4
Brand
2
Brand image
2
Brand management
2
Choice
2
Markenartikel
2
Markenführung
2
Markenimage
2
Aspiring consumers
1
Attention
1
Brand innovativeness
1
Brand intimacy
1
Brand trust
1
Cognition
1
Cognitive
1
Confidence
1
Consumer
1
Consumers
1
Data
1
Decision
1
Decision-making
1
Digital platform
1
Digitale Plattform
1
Emerging economies
1
Emerging markets
1
Entscheidung
1
Evidence accumulation models
1
Kognition
1
Perception
1
Personality
1
Platform
1
Predictability
1
Process tracing
1
Projective techniques
1
Schwellenländer
1
Strategy
1
Symbolic meaning
1
Vertrauen
1
Viet Nam
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Konferenzbeitrag
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238
Aufsatz in Zeitschrift
238
Conference paper
4
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English
4
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Altman, Elizabeth J.
1
Aribarg, Anocha
1
Arora, Ramnik
1
Ashby, Nathan
1
Bagchi, Rajesh
1
Bhargava, Hemant K.
1
Bhatia, Sudeep
1
Boehnke, Jörn
1
Daniels, Kaitlin
1
Dash, Satya Bhushan
1
Derdenger, Timothy
1
Griffiths, Tom
1
Hai Chung Pham
1
Janiszewski, Chris A.
1
Kirschner, Bryan
1
Kovacheva, Aleksandra
1
LaFramboise, Darin
1
Loupos, Pantelis
1
Meißner, Martin
1
Mookerjee, Amit
1
Mormann, Milica
1
Mrkva, Kellen J.
1
Parker, Geoffrey
1
Pattabhiramaiah, Adithya
1
Richards, Barry
1
Rubel, Olivier
1
Russo, J. E.
1
Srivastava, Neha
1
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Marketing letters : a journal of research in marketing
The journal of consumer marketing
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
The international review of retail, distribution and consumer research
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
International journal of advertising : the quarterly review of marketing communications
11
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
6
Ethics, social responsibility and sustainability in marketing
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
International journal of retail & distribution management
4
Journal of service theory and practice
4
The American economic review
4
Designing and communicating experience
3
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2022
3
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
3
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
3
Repair, do-it-yourself and circular economy : alternative practices for sustainable consumption
3
Scientific Annals of Economics and Business
3
The journal of brand management : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Consumer culture theory
2
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Driving Quality Management and Sustainability in VUCA Environments : 4th International Conference on Quality Innovation and Sustainability (ICQIS), Setubal, Portugal, May 22-23, 2023
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International journal of quality and service sciences
2
Journal of revenue and pricing management
2
Management for sustainable and inclusive development in a transforming Asia
2
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
2
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
2
Research in transportation economics
2
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
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ECONIS (ZBW)
4
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1
Platform data strategy
Bhargava, Hemant K.
;
Rubel, Olivier
;
Altman, Elizabeth J.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012417687
Saved in:
2
Time to pay attention to attention : using attention-based process traces to better understand consumer decision-making
Mormann, Milica
;
Griffiths, Tom
;
Janiszewski, Chris A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10012417692
Saved in:
3
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
4
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
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