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subject:"Consumer behaviour"
~accessRights:"restricted"
~person:"Bruwer, Johan"
~person:"Usman, Osly"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
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Consumer behaviour
Advertising effects
Beziehungsmarketing
Konsumentenverhalten
15
Wein
8
Wine
8
Weinbau
5
Wine industry
5
USA
4
United States
4
Gastronomie
3
Market segmentation
3
Marktsegmentierung
3
Perception
3
Restaurant industry
3
Wahrnehmung
3
Holiday behaviour
2
Involvement
2
Lebensstil
2
Lifestyle
2
Motivation
2
Product involvement
2
Restaurants
2
Risk perception
2
Socio-demographics
2
Tourism
2
Tourismus
2
Urlaubsverhalten
2
WBG
2
Wine by-the-glass
2
Advertising
1
Advertising avoidance
1
Arbeitszufriedenheit
1
Asymmetric information
1
Asymmetrische Information
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Australia
1
Australien
1
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15
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15
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English
15
Author
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Bruwer, Johan
Usman, Osly
Han, Heesup
83
Mattila, Anna S.
64
Septianto, Felix
55
Paul, Justin
51
Dwivedi, Yogesh Kumar
50
Loureiro, Sandra Maria Correia
46
Hollebeek, Linda D.
40
Thaichon, Park
40
Kim, Jungkeun
37
Phau, Ian
37
Belk, Russell W.
36
Ko, Eunju
34
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
31
Wu, Luorong
30
Grewal, Dhruv
29
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
27
Balaji, M. S.
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Rahman, Zillur
26
Dhir, Amandeep
25
Ko, Yong Jae
25
Liu, Qing
25
So, Kevin Kam Fung
25
Vrontis, Demetris
25
Bang, Nguyen
24
Gázquez-Abad, Juan Carlos
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Khare, Arpita
24
Kumar, V.
24
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Asia Pacific journal of marketing and logistics
3
Journal of retailing and consumer services
2
Agrekon
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Inventi impact: service sector
1
Journal of advertising research
1
The international review of retail, distribution and consumer research
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
15
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
The single-serve wine option in South African restaurants : product involvement, risk perception and information-related behavioural effects
Bruwer, Johan
;
Kidd, Martin
;
Vink, Nick
- In:
Agrekon
62
(
2023
)
3/4
,
pp. 258-278
Persistent link: https://www.econbiz.de/10014447522
Saved in:
3
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
4
Craft beer in the situational context of restaurants : effects of product involvement and antecedents
Bruwer, Johan
;
Cohen, Justin
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2199-2226
Persistent link: https://www.econbiz.de/10013412586
Saved in:
5
Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Corsi, Armando Maria
;
Lockshin, Lawrence S.
;
Louviere, …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 152-165
Persistent link: https://www.econbiz.de/10014226410
Saved in:
6
Do satisfied cellar door visitors want to revisit? : linking past knowledge and consumption behaviors to satisfaction and intention to return
Prayag, Girish
;
Disegna, Marta
;
Bruwer, Johan
- In:
Tourism analysis : an interdisciplinary tourism & …
26
(
2021
)
2/3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10012617341
Saved in:
7
Reducing information asymmetry in the auctioning of non-perishable experience goods : the case of online wine auctions
Onur, Ilke
;
Bruwer, Johan
;
Lockshin, Lawrence S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012238368
Saved in:
8
Digitalisation in grocery retailing in Germany : an exploratory study
Piroth, Philipp
;
Rüger-Muck, Edith
;
Bruwer, Johan
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 479-497
Persistent link: https://www.econbiz.de/10012315159
Saved in:
9
The effect of computer self-efficacy and subjective norm on the perceived usefulness, perceived ease of use and behavioural intention to use technology
Usman, Osly
;
Septianti, Amelia
;
Susita, Dewi
;
Marsofiyati
- In:
Inventi impact: service sector
(
2020
)
4
,
pp. 211-221
Persistent link: https://www.econbiz.de/10012416129
Saved in:
10
Restaurants and wine by-the-glass consumption : motivational process model of risk perception, involvement and information-related behaviour
Bruwer, Johan
;
Cohen, Justin
- In:
International journal of hospitality management
77
(
2019
),
pp. 270-280
Persistent link: https://www.econbiz.de/10011988549
Saved in:
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