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subject:"Consumer behaviour"
~accessRights:"restricted"
~subject:"Social web"
~type:"book"
~type_genre:"Conference proceedings"
~type_genre:"Systematic review"
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Consumer behaviour
Social web
Konsumentenverhalten
8
Deutschland
3
Germany
2
Marketing
2
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2
Theory
2
USA
2
United States
2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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Ernest Dichter
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648
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648
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645
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206
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178
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55
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7
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Ailawadi, Kusum L.
1
Allcott, Hunt
1
Bälz, Moritz
1
Chow, Hwee-kwan
1
Dave, Dhaval
1
Dichter, Ernest
1
Frank, Rüdiger
1
Gladisch, Erwin
1
Gries, Rainer
1
Gázquez-Abad, Juan Carlos
1
Hess, Patrick
1
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1
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1
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1
Mitchell, Olivia S.
1
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1
Mun, U-sik
1
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1
Schneider, Friedrich
1
Schwarzkopf, Stefan
1
Shirakawa, Masaaki
1
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1
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1
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Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Deutscher Dialogmarketing Verband
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Springer Fachmedien Wiesbaden
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
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Springer Proceedings in Business and Economics
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ECONIS (ZBW)
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Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
Saved in:
2
Cash in East Asia
Shirakawa, Masaaki
;
Schneider, Friedrich
;
Frank, Rüdiger
; …
-
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen …
-
2017
Persistent link: https://www.econbiz.de/10011669742
Saved in:
3
The language of money and debt : a multidisciplinary approach
Mooney, Annabelle
(
ed.
);
Sifaki, Evi
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011706607
Saved in:
4
Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2016
-
1. Aufl. 2016
Persistent link: https://www.econbiz.de/10011460269
Saved in:
5
Paternalism and energy efficiency : an overview
Allcott, Hunt
-
2014
Persistent link: https://www.econbiz.de/10010396217
Saved in:
6
Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval
-
2013
Persistent link: https://www.econbiz.de/10009726305
Saved in:
7
The economic importance of financial literacy : theory and evidence
Lusardi, Annamaria
;
Mitchell, Olivia S.
-
2013
Persistent link: https://www.econbiz.de/10009740794
Saved in:
8
Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...
Schwarzkopf, Stefan
(
ed.
);
Gries, Rainer
(
contributor
); …
-
2010
-
1. publ.
"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the...
Persistent link: https://www.econbiz.de/10008651345
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