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subject:"Consumer behaviour"
~institution:"American Marketing Association"
~institution:"Christian-Albrechts-Universität zu Kiel"
~institution:"Organisation for Economic Co-operation and Development"
~subject:"Social web"
~subject:"Theorie"
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Consumer behaviour
Social web
Theorie
Konsumentenverhalten
51
Marketing management
27
Marketingmanagement
27
Marketing
24
Marktforschung
12
Market research
11
Marketing theory
11
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Hoffmann, Stefan
4
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Mehta, Ravi
3
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2
Shimp, Terence A.
2
Abdulai, Awudu
1
Akbar, Payam
1
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
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1
Belk, Russell W.
1
Bello, Muhammad Baba
1
Blair, Edward
1
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1
Bohl, Don Lee
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
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1
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Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Laran, Juliano
1
Lasarov, Wassili
1
Lichtenthal, David
1
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American Marketing Association
Christian-Albrechts-Universität zu Kiel
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National Bureau of Economic Research
508
Springer Fachmedien Wiesbaden
92
OECD
44
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30
IGI Global
28
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23
Verlag Dr. Kovač
20
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19
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18
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12
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11
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10
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9
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9
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9
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6
Findomestic Banca <Florenz>
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6
Haufe-Lexware GmbH & Co. KG
6
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ECONIS (ZBW)
51
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1
Kiel journal of consumer studies : KJCS
Christian-Albrechts-Universität zu Kiel
-
Kiel : Self-Publishing of Institute of Business …
-
Vol. 1 (2022)-
Persistent link: https://www.econbiz.de/10014371752
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2
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
5
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
6
Essays on energy economics and consumer preferences
Sundt, Swantje
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2022
Persistent link: https://www.econbiz.de/10013271997
Saved in:
7
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
8
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
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AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
9
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
10
Die Grenzen des Konsums : eine Verantwortungstheorie der Konsumentenrolle
Müller, Sebastian
-
2022
Persistent link: https://www.econbiz.de/10013187344
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