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subject:"Consumer behaviour"
~institution:"American Marketing Association"
~institution:"Deutscher Dialogmarketing Verband"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Consumer behaviour
Kundenzufriedenheit
Markenimage
Relationship marketing
Konsumentenverhalten
43
Marketing management
26
Marketingmanagement
26
Marketing
23
Internet marketing
18
Online-Marketing
18
Marktforschung
12
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11
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9
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9
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8
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8
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7
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7
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5
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3
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3
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3
Markenführung
3
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3
Selling
3
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3
Social change
3
Social web
3
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15
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15
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35
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9
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Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
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2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Bohl, Don Lee
1
Chandy, Rajesh K.
1
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1
Cross, Samantha N. N.
1
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1
Douglas, Susan P.
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Goldenberg, Jacob
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
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Laran, Juliano
1
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1
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1
Mallapragada, Girish
1
Malter, Alan J.
1
Moorman, Christine
1
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1
Park, C. Whan
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American Marketing Association
Deutscher Dialogmarketing Verband
National Bureau of Economic Research
515
Springer Fachmedien Wiesbaden
87
OECD
46
International Energy Agency
30
IGI Global
28
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
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14
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12
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11
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11
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10
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10
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10
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9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
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8
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8
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8
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7
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7
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7
Institut for Marketing og Organisation, Aarhus Universitet
7
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7
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7
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6
Europäische Kommission
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6
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6
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Marketing theory and applications
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AMA educators' proceedings
5
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1
AMA educators proceedings
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ECONIS (ZBW)
43
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
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2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
5
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
6
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
7
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
8
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
9
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
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AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
10
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
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AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
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2020
Persistent link: https://www.econbiz.de/10012549257
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