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subject:"Consumer behaviour"
~institution:"American Marketing Association"
~institution:"Schweiz / Bundesamt für Statistik"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Kundenzufriedenheit
Markenimage
Relationship marketing
Konsumentenverhalten
40
Marketing management
26
Marketingmanagement
26
Marketing
23
Marktforschung
12
Market research
11
Marketing theory
11
Marketingtheorie
11
Internet marketing
9
Online-Marketing
9
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8
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8
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7
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7
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6
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Artificial intelligence
3
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3
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3
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3
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29
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9
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9
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6
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34
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6
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Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Shimp, Terence A.
2
Allen, Chris T.
1
Altwegg, David
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Bohl, Don Lee
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Douglas, Susan P.
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Glauser, Peter
1
Goldenberg, Jacob
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Infanger, Kurt
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Laran, Juliano
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
Lusch, Robert F.
1
Madden, Thomas Justin
1
Mallapragada, Girish
1
Malter, Alan J.
1
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American Marketing Association
Schweiz / Bundesamt für Statistik
National Bureau of Economic Research
515
Springer Fachmedien Wiesbaden
87
OECD
46
International Energy Agency
30
IGI Global
28
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
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8
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7
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7
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7
Institut for Marketing og Organisation, Aarhus Universitet
7
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7
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7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
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Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
Umwelt Schweiz ... : Bericht des Bundesrates
2
AMA briefings & surveys
1
AMA educators proceedings
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ECONIS (ZBW)
40
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
5
Umwelt Schweiz ... : Bericht des Bundesrates
Schweiz
;
Schweiz / Bundesrat
;
Schweiz / Bundesamt für …
;
…
-
1997-[2022]: Bern : BBL, Verkauf Bundespubl.
;
Bern : …
;
…
-
1997-2022
Persistent link: https://www.econbiz.de/10000645406
Saved in:
6
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
7
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
8
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
9
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
10
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
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