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subject:"Consumer behaviour"
~institution:"American Marketing Association"
~institution:"Universität Mannheim"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Relationship marketing"
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Consumer behaviour
Markenimage
Marketing management
Relationship marketing
Konsumentenverhalten
45
Marketingmanagement
26
Marketing
23
Marktforschung
12
Market research
11
Marketing theory
11
Marketingtheorie
11
Online-Marketing
11
Internet marketing
10
USA
9
United States
9
Beziehungsmarketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Theorie
7
Theory
7
Verbraucherverhalten
7
Welt
7
World
7
Advertising
5
Social Web
5
Social web
5
Werbung
5
Brand management
3
Green marketing
3
Markenführung
3
Nachhaltigkeit
3
Preismanagement
3
Pricing strategy
3
Selling
3
Social change
3
Sozialer Wandel
3
Sustainability
3
Sustainable product
3
Verkauf
3
Öko-Marketing
3
Öko-Produkt
3
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5
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1
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45
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Konferenzschrift
28
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12
Collection of articles of several authors
10
Sammelwerk
10
Graue Literatur
7
Non-commercial literature
7
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3
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English
43
German
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Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Kraus, Florian
2
Kuester, Sabine
2
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Barth, Madeline
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Bohl, Don Lee
1
Borchers, Oliver
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cutright, Keisha
1
Douglas, Susan P.
1
Epp, Amber M.
1
Epperson, Raphael
1
Ferrell, Odies C.
1
Gecer, Gökhan
1
Goldenberg, Jacob
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Henninger, Mirka
1
Hofacker, Charles F.
1
Hohberger, Simon
1
Homburg, Christian
1
Hunter, Gary K.
1
Im, Subin
1
Imschloß, Monika
1
Inman, Jeffrey
1
Isaak, Andrew
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Konya-Baumbach, Elisa
1
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American Marketing Association
Universität Mannheim
National Bureau of Economic Research
503
Springer Fachmedien Wiesbaden
88
OECD
43
International Energy Agency
30
IGI Global
28
Information Resources Management Association
23
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Institut für Demoskopie Allensbach
18
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
Edward Elgar Publishing
15
INSEAD
14
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
European Association of Agricultural Economists - EAAE
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Haufe-Lexware GmbH & Co. KG
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
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Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
AMA briefings & surveys
1
AMA educators proceedings
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
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1
Essays in behavioral and experimental economics
Epperson, Raphael
-
2021
Persistent link: https://www.econbiz.de/10012744921
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2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
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4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
5
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
6
Dynamic pricing under customer choice behavior for revenue management in passenger railway networks
Hohberger, Simon
-
2020
Persistent link: https://www.econbiz.de/10012199450
Saved in:
7
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
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AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
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2022
Persistent link: https://www.econbiz.de/10014282359
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8
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
9
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
10
Psychometric modeling as a tool to investigate heterogeneous response scale use
Henninger, Mirka
-
2019
Persistent link: https://www.econbiz.de/10012144978
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