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subject:"Consumer behaviour"
~institution:"American Marketing Association"
~person:"Chandy, Rajesh K."
~person:"Peres, Renana"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Chandy, Rajesh K.
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Flynn, Andrea Godfrey
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
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AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
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2019
Persistent link: https://www.econbiz.de/10012486208
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Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
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Winter Marketing Academic Conference <2017, Orlando, Fla.>
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…
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2017
Persistent link: https://www.econbiz.de/10011809219
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