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subject:"Consumer behaviour"
~institution:"Erasmus Research Institute of Management"
~subject:"Markenimage"
~subject:"Relationship marketing"
~subject:"USA"
~type_genre:"Working Paper"
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Consumer behaviour
Markenimage
Relationship marketing
USA
Konsumentenverhalten
7
Advertising effects
2
Internet
2
Werbewirkung
2
Advertising
1
Brand management
1
Category Management
1
Category management
1
Consumption
1
Customer satisfaction
1
Dienstleistungsqualität
1
Fashion
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Fleischwaren
1
Hypothek
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Konsum
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Kundenzufriedenheit
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Markenführung
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Marketing theory
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Marketingtheorie
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Measurement
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Meat product
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Messung
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Mortgage
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Organic farming
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Perception
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Reputation
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Service quality
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Social status
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Sozialer Status
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Takeover
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Theorie
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English
7
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Franses, Philip Hans
3
Verhoef, Peter C.
3
Dolfsma, Wilfred
1
Donkers, Bas
1
Hesselink, Martijn Willem
1
Loef, Joost
1
Sloot, Laurens M.
1
Verlegh, Peeter W. J.
1
Vlagsma, Kristine
1
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1
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1
Wiele, Ton van der
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Erasmus Research Institute of Management
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111
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10
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8
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8
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7
Trinity College Dublin / Department of Economics
6
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6
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
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ERIM report series research in management
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ECONIS (ZBW)
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1
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
2
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
3
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
4
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
Saved in:
5
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
6
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
7
Mystery shopping : in-depth measurement of customer satisfaction
Hesselink, Martijn Willem
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001765932
Saved in:
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