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subject:"Consumer behaviour"
~institution:"Friedrich-Schiller-Universität Jena"
~language:"bos"
~language:"deu"
~language:"rus"
~person:"Helm, Roland"
~subject:"Social web"
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Das subjektive Alter von Konsumenten : Entwicklung, empirische Überprüfung und Wertung eines Messansatzes als Basis für eine erfolgreiche Segmentierung und Strategieentwicklung im...
Scheunert, Uta
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2014
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