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subject:"Consumer behaviour"
~institution:"International Energy Agency"
~institution:"Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde"
~institution:"Universität Mannheim"
~person:"Gecer, Gökhan"
~subject:"United States"
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Consumer behaviour
United States
Beziehungsmarketing
1
Customer value
1
Game theory
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Internet marketing
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Konsumentenverhalten
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Kundenwert
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Marketing management
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Marketingmanagement
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Relationship marketing
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Spieltheorie
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ad-blockers
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competitive markets
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content production
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customer lifetime value
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customer-base analysis
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game theory
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mobile purchasing adoption
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Gecer, Gökhan
Geuens, Maggie
4
Brengman, Malaika
3
Kraus, Florian
2
Kuester, Sabine
2
Pozzi, Lorenzo
2
Van den Poel, Dirk
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De Man, Stefanie
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Gemmel, Paul
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Henninger, Mirka
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Isaak, Andrew
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Konya-Baumbach, Elisa
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Lauer, Karin
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Ludwig, Susanne
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Meiser, Thorsten
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Schön, Cornelia
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Van Tomme, Delphine
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Vandaele, Darline
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Vantomme, Delphine
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Wagner, Ulrich J.
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Weijters, Bert
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Woywode, Michael J.
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International Energy Agency
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
Universität Mannheim
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ECONIS (ZBW)
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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