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subject:"Consumer behaviour"
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~person:"Gierl, Heribert"
~person:"Phau, Ian"
~person:"Septianto, Felix"
~subject:"Deutschland"
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Gierl, Heribert
Phau, Ian
Septianto, Felix
Weinberg, Peter
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Diehl, Sandra
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Terlutter, Ralf
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Bambauer, Silke
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of retailing and consumer services
21
Journal of business research : JBR
17
Marketing : ZFP ; journal of research and management
17
Marketing intelligence & planning
9
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of fashion marketing and management
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Journal of promotion management : JPM
6
Der Markt : international journal of marketing
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal
4
Journal of business economics : JBE
4
Journal of international consumer marketing
4
Psychology & marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JBE
3
Marketing letters : a journal of research in marketing
3
The international review of retail, distribution and consumer research
3
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Strategic change
2
The journal of consumer marketing
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
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Australian journal of management
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Brand management ; Vol. 4
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Cutting edge international research
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Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Advertising and communication : proceedings 4th …
,
(pp. 278-286)
.
2005
Persistent link: https://www.econbiz.de/10003353831
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