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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing : EJM"
~subject:"Markenimage"
~subject:"Relationship marketing"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Markenimage
Relationship marketing
Werbewirkung
Konsumentenverhalten
738
Brand image
163
Brand management
162
Markenführung
162
Beziehungsmarketing
118
Brand
88
Markenartikel
88
Customer satisfaction
80
Kundenzufriedenheit
80
Advertising effects
59
Online retailing
54
Online-Handel
54
Dienstleistungsqualität
53
Service quality
53
China
52
Emotion
47
Einzelhandel
44
Marketing management
44
Marketingmanagement
44
Retail trade
44
Advertising
42
Internet marketing
42
Online-Marketing
41
Social Web
41
Social web
41
Werbung
41
Viral marketing
40
Virales Marketing
40
Personality psychology
36
Persönlichkeitspsychologie
36
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34
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34
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29
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29
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29
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739
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2
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739
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Liu, Matthew Tingchi
7
Bruwer, Johan
6
Dwivedi, Yogesh Kumar
6
Moutinho, Luiz
6
Kaushik, Geetanjali
5
Olsen, Svein O.
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Lin, Chad
4
Mitchell, Vincent-Wayne
4
Pornpitakpan, Chanthika
4
Roy, Rajat
4
Sharma, Piyush
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Buchanan-Oliver, Margo
3
Buil, Isabel
3
Canniford, Robin
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Cui, Charles Chi
3
De Chernatony, Leslie
3
Drennan, Judy
3
Fam, Kim Shyan
3
Grohmann, Bianca
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Li, Jianyao
3
Liao, Junyun
3
Liu, Fang
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
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Asia Pacific journal of marketing and logistics
European journal of marketing : EJM
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,891
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
503
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
NBER Working Paper
380
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
288
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
739
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1
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
2
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
3
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
4
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
5
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
6
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
7
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
8
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
9
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
10
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
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