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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Markenimage"
~subject:"Relationship marketing"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Markenimage
Relationship marketing
Werbewirkung
Konsumentenverhalten
650
Brand image
119
Ethics
102
Brand management
100
Ethik
100
Markenführung
100
Beziehungsmarketing
92
Corporate Social Responsibility
86
Corporate social responsibility
86
Business ethics
81
Unternehmensethik
81
China
62
Customer satisfaction
56
Kundenzufriedenheit
56
Brand
49
Markenartikel
49
Online retailing
49
Online-Handel
49
Environmental consciousness
41
Umweltbewusstsein
41
Dienstleistungsqualität
36
Service quality
36
Advertising effects
34
USA
34
United States
34
Advertising
33
Emotion
33
Personality psychology
33
Persönlichkeitspsychologie
33
Social Web
33
Social web
33
Werbung
33
Confidence
32
Vertrauen
32
Economic ethics
30
Wirtschaftsethik
30
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402
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3
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Article
649
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1
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650
Aufsatz in Zeitschrift
650
Conference paper
2
Konferenzbeitrag
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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English
650
Author
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Vitell, Scott J.
7
Liu, Matthew Tingchi
6
Van Kenhove, Patrick
6
Arli, Denni
5
Bruwer, Johan
5
Chowdhury, Rafi M. M. I.
5
Singh, Jatinder Jit
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Pornpitakpan, Chanthika
4
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Tjiptono, Fandy
4
Yang, Zhilin
4
Ahn, Jiseon
3
Alvarado-Herrera, Alejandro
3
Anisimova, Tatiana
3
Bodur, H. Onur
3
Chang, Hsiu-Hua
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
De Bock, Tine
3
Doran, Caroline Josephine
3
Fam, Kim Shyan
3
Gentina, Élodie
3
Grohmann, Bianca
3
Gruber, Verena
3
Hajli, Nick
3
Iglesias, Oriol
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Lu, Long-Chuan
3
Markovic, Stefan
3
Nepomuceno, Marcelo Vinhal
3
Olsen, Svein O.
3
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Asia Pacific journal of marketing and logistics
Journal of business ethics : JOBE
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,891
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
503
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
288
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
650
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650
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1
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
2
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
3
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
4
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
5
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
6
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
7
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
8
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
9
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
10
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
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