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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Ko, Eunju"
~person:"Rock, Bram de"
~person:"Sheth, Jagdish N."
~subject:"Behaviour"
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Consumer behaviour
Behaviour
Konsumentenverhalten
4
Fashion
3
Mode
3
Brand management
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand collaboration
1
Brand image
1
COVID-19
1
Clothing industry
1
Collaboration product attributes
1
Computerspiel
1
Consumer happiness
1
Consumption behavior
1
Consumption value
1
Coronavirus
1
Customer equity
1
Customer value
1
Digital fashion
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
Epidemic
1
Epidemie
1
Fantasy
1
Feeling
1
Flow experience
1
Fun
1
Impact assessment
1
Internet marketing
1
Kundenwert
1
Luxury brand
1
Luxury fashion market
1
Markenimage
1
Marketing
1
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English
4
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Ko, Eunju
Rock, Bram de
Sheth, Jagdish N.
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bai, Xuesong
2
Bandyopadhyay, Argho
2
Boateng, Henry
2
Casidy, Riza
2
Chao, Chih-Wei
2
Chatterjee, Ravi
2
Chen, Tser-yieth
2
Chow, Clement S. F.
2
Cui, Charles Chi
2
Di Benedetto, C. Anthony
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Farzana Quoquab
2
Gao, Lingling
2
Gao, Zhihong
2
Gorostidi-Martinez, Haritz
2
Gupta, Nitin
2
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Asia Pacific journal of marketing and logistics
Legends in consumer behavior
42
Journal of business research : JBR
24
Discussion paper series
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Legends in marketing
11
ECARES working paper
6
Discussion paper / Center for Economic Research, Tilburg University
5
International journal of advertising : the review of marketing communications
4
Discussion paper series / IZA
3
International journal of advertising : the quarterly review of marketing communications
3
IFS working paper
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Quantitative economics : QE ; journal of the Econometric Society
2
The economic journal : the journal of the Royal Economic Society
2
Advances in culture, tourism and hospitality research
1
CEMMAP working papers / Centre for Microdata Methods and Practice
1
Computational economics
1
Cross-cultural buyer behavior
1
Department of Economics discussion paper series / University of Oxford
1
Discussion paper / Centre for Economic Policy Research
1
Economic theory : official journal of the Society for the Advancement of Economic Theory
1
Emerald Points
1
Emerald Points Ser.
1
Emerald insight
1
European economic review : EER
1
Foundations and trends in econometrics
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of econometrics
1
Journal of economic theory
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of political economy
1
KBI
1
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ECONIS (ZBW)
4
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
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