Yolanda Putra, Ronaldo; Maminiaina Heritiana Sedera, … - In: Cogent business & management 11 (2024) 1, pp. 1-16
This study focuses on in-app purchase intention in Players Unknown Battleground (PUBG) Mobile to examine the relationship between mobile game addiction and in-app purchase intention in PUBG Mobile. Moreover, this study explores the moderating role of loyalty, negative electronic word-of-mouth...