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subject:"Consumer behaviour"
~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"Household economic behaviors"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Konsum und Verhalten"
~isPartOf:"Multi-channel marketing, branding and retail design : new challenges and opportunities"
~person:"Kleijnen, Mirella"
~subject:"Beziehungsmarketing"
~subject:"Theory"
~type_genre:"Bibliography included"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Consumer behaviour
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Building corporate identity, image and reputation in the digital era
Household economic behaviors
Journal of economic psychology : research in economic psychology and behavioral economics
Konsum und Verhalten
Multi-channel marketing, branding and retail design : new challenges and opportunities
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ECONIS (ZBW)
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An exploration of consumer resistance to innovation and its antecedents
Kleijnen, Mirella
;
Lee, Nick
;
Wetzels, Martin
- In:
Journal of economic psychology : research in economic …
30
(
2009
)
3
,
pp. 344-357
Persistent link: https://www.econbiz.de/10003855635
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