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subject:"Consumer behaviour"
~isPartOf:"Dissertation Series CentER"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand architecture"
~subject:"Stakeholder"
~type:"book"
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Private labels : the brands of the future
Keller, Kristopher Oliver
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2017
Persistent link: https://www.econbiz.de/10011654303
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Corporate branding, identity image and reputation (COBIR)
Melewar, T. C.
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2013
Persistent link: https://www.econbiz.de/10010127922
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