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subject:"Consumer behaviour"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"The journal of brand management : an international journal"
~person:"Pelsmacker, Patrick de"
~subject:"Social web"
~subject:"Werbung"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Werbung
Konsumentenverhalten
5
Automotive industry
2
Brand management
2
Electric power industry
2
Electric vehicle
2
Elektrizitätswirtschaft
2
Elektrofahrzeug
2
Kfz-Industrie
2
Kraftfahrzeug
2
Markenführung
2
Motor vehicle
2
Advertising
1
Advertising effects
1
Automotive market
1
Brand
1
Brand attitude
1
Brand placement
1
Conjoint analysis
1
Conjoint-Analyse
1
Early Adoption Target Markets
1
Eco-Friendly Functional Food
1
Ecological care
1
Electric car adoption
1
Food
1
Foreign language
1
Functional food
1
Funktionelle Lebensmittel
1
Green self-identity
1
Kfz-Markt
1
Language
1
Lebensmittel
1
Markenartikel
1
Market segmentation
1
Marktsegmentierung
1
Moral obligation
1
Motivational Drivers and Barriers of Adoption
1
New product development
1
Personal values
1
Persuasion knowledge
1
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5
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5
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5
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English
5
Author
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Pelsmacker, Patrick de
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Hoffmann, Stefan
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Aiking, Harry
3
Barbarossa, Camilla
3
Boer, Johannes de
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Mirzaei, Abas
3
Moons, Ingrid
3
Romani, Simona
3
Ross, William T.
3
Røpke, Inge
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Welsch, Heinz
3
Šerić, Maja
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of marketing communications
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
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ECONIS (ZBW)
5
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1
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
2
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
3
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
4
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
5
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
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