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subject:"Consumer behaviour"
~isPartOf:"Electronic commerce research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Beresford, Alastair R."
~person:"Pelsmacker, Patrick de"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
5
Advertising
2
Advertising effects
2
Brand management
2
Markenführung
2
Persuasion knowledge
2
Werbewirkung
2
Werbung
2
Automotive industry
1
Automotive market
1
Banner advertising
1
Brand
1
Brand attitude
1
Brand placement
1
Conjoint analysis
1
Conjoint-Analyse
1
Data protection
1
Datenschutz
1
Economics of privacy
1
Electric power industry
1
Electric vehicle
1
Elektrizitätswirtschaft
1
Elektrofahrzeug
1
Experiment
1
Eye-tracking
1
Facebook
1
Foreign language
1
Internet marketing
1
Kfz-Industrie
1
Kfz-Markt
1
Kraftfahrzeug
1
Language
1
Markenartikel
1
Motor vehicle
1
Native advertising
1
New product development
1
Online retailing
1
Online shopping
1
Online-Handel
1
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2
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Article
5
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5
Aufsatz in Zeitschrift
5
Language
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English
5
Author
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Beresford, Alastair R.
Pelsmacker, Patrick de
Johnson, Lester W.
5
Baxter, Stacey M.
4
Dens, Nathalie
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Khedmatgozar, Hamid Reza
3
Martinez, Luis F.
3
Mirzaei, Abas
3
Papagiannidis, Savvas
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sugumaran, Vijayan
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Bei, Lien-ti
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
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Published in...
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Electronic commerce research
The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of marketing communications
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
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ECONIS (ZBW)
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
3
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
4
Price versus privacy : an experiment into the competitive advantage of collecting less personal information
Preibusch, Sören
;
Kübler, Dorothea
;
Beresford, Alastair R.
- In:
Electronic commerce research
13
(
2013
)
4
,
pp. 423-455
Persistent link: https://www.econbiz.de/10010231567
Saved in:
5
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
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