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subject:"Consumer behaviour"
~isPartOf:"Electronic commerce research"
~person:"Beresford, Alastair R."
~person:"Pelsmacker, Patrick de"
~subject:"Online-Handel"
~subject:"Social web"
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Consumer behaviour
Online-Handel
Social web
Konsumentenverhalten
2
Advertising
1
Advertising effects
1
Banner advertising
1
Data protection
1
Datenschutz
1
Economics of privacy
1
Experiment
1
Eye-tracking
1
Facebook
1
Internet marketing
1
Native advertising
1
Online retailing
1
Online shopping
1
Online-Marketing
1
Persuasion knowledge
1
Privacy concern
1
Social Web
1
Social media
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
Werbung
1
Willingness to pay
1
Willingness to pay for privacy
1
Zahlungsbereitschaftsanalyse
1
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Beresford, Alastair R.
Pelsmacker, Patrick de
Khedmatgozar, Hamid Reza
3
Martinez, Luis F.
3
Papagiannidis, Savvas
3
Sugumaran, Vijayan
3
Brengman, Malaika
2
Jiménez Martínez, Julio
2
Liao, Qinyu
2
Liu, Qihua
2
Liu, Yezheng
2
Mou, Jian
2
Qiuzhen, Wang
2
Suh, Taewon
2
Teng, Ching-i
2
Tsao, Wen-Chin
2
Xu, Zheng
2
Yen, Neil Y.
2
Zhang, Liyi
2
Aldeek, Fares
1
Alegret Cotas, Alejandro
1
Amaro, Ana Cláudia
1
Ameen, Nisreen
1
Anastasiou, Charalampia
1
Andrés-Martínez, María-Encarnasción
1
Arce-Urriza, Marta
1
Asgari, Omid
1
Azimzadeh, Seyed Morteza
1
Baal, Sebastian van
1
Bae, Soonyong
1
Bai, Shizhen
1
Bakeev, Murat
1
Barnes, Stuart
1
Bei, Lien-ti
1
Ben, Shenglin
1
Benkenstein, Martin
1
Benlian, Alexander
1
Blasco-Arcas, Lorena
1
Bloemers, Daniel
1
Bourlakis, Michael
1
Brüggemann, Philipp
1
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Electronic commerce research
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Price versus privacy : an experiment into the competitive advantage of collecting less personal information
Preibusch, Sören
;
Kübler, Dorothea
;
Beresford, Alastair R.
- In:
Electronic commerce research
13
(
2013
)
4
,
pp. 423-455
Persistent link: https://www.econbiz.de/10010231567
Saved in:
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