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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of services marketing"
~person:"Guzman, Francisco"
~person:"Laroche, Michel"
~person:"Phau, Ian"
~person:"Wong, IpKin Anthony"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
58
Brand management
14
Markenführung
14
Brand
13
Markenartikel
13
Brand image
11
Markenimage
11
Beziehungsmarketing
9
Cultural identity
9
Globalisierung
9
Globalization
9
Kulturelle Identität
9
Relationship marketing
9
Welt
8
World
8
China
6
Emotion
6
International marketing
6
Internationales Marketing
6
Culture
5
Personality psychology
5
Persönlichkeitspsychologie
5
Brand equity
4
Designation of origin
4
Ethnic group
4
Ethnische Gruppe
4
Herkunftsbezeichnung
4
Hotel industry
4
Hotellerie
4
Internet
4
Internet marketing
4
Luxury goods
4
Luxusgüter
4
Marketing management
4
Marketingmanagement
4
National culture
4
Nationalkultur
4
Online-Marketing
4
Canada
3
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30
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Article
57
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
58
Collection of articles of several authors
4
Sammelwerk
4
Language
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English
58
Author
All
Guzman, Francisco
Laroche, Michel
Phau, Ian
Wong, IpKin Anthony
Ko, Eunju
22
Mattila, Anna S.
21
Sharma, Piyush
18
Cleveland, Mark
16
Kim, Jungkeun
16
Diamantopoulos, Adamantios
15
Dwivedi, Yogesh Kumar
15
Valette-Florence, Pierre
14
Filieri, Raffaele
13
Richard, Marie-Odile
13
Seo, Yuri
13
Balaji, M. S.
12
Bartikowski, Boris
12
Oppewal, Harmen
12
Teng, Lefa
12
Septianto, Felix
11
Veloutsou, Cleopatra
11
Beatty, Sharon E.
10
Rana, Nripendra P.
10
Roy, Rajat
10
Wang, Cheng Lu
10
Chebat, Jean-Charles
9
Foxall, Gordon R.
9
Kim, Seongseop
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Shukla, Paurav
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Das, Gopal
8
Grunert, Klaus G.
8
Harris, Lloyd C.
8
Hollebeek, Linda D.
8
Martin, Drew
8
McLean, Graeme J.
8
Merchant, Altaf
8
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European journal of marketing : EJM
Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of consumer marketing
The journal of services marketing
Journal of retailing and consumer services
9
The journal of product & brand management
9
Journal of travel and tourism marketing
8
Marketing intelligence & planning
8
International journal of hospitality management
7
Journal of fashion marketing and management
7
Journal of promotion management : JPM
7
Journal of international consumer marketing
6
The journal of brand management : an international journal
5
International marketing review
4
Tourism management : research, policies, practice
4
Australasian marketing journal
3
International journal of contemporary hospitality management
3
Journal of business ethics : JOBE
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
International journal of consumer studies
2
Journal of marketing communications
2
Journal of vacation marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Tourism management perspectives : TMP
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
58
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1
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
3
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
4
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
5
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
6
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
7
Encountered space and situated lay-knowledge : a mixed methods approach
Ji, Mingjie
;
Wong, IpKin Anthony
;
Eves, Anita
;
Scarles, …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1265-1281
Persistent link: https://www.econbiz.de/10012593215
Saved in:
8
Dilemma of hotel reviews : the role of information processing and validation through metacognition
Huang, GuoQiong Ivanka
;
Wong, IpKin Anthony
;
Law, Chun …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10012593218
Saved in:
9
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
10
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
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