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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of services marketing"
~person:"Filieri, Raffaele"
~person:"Guzman, Francisco"
~person:"Laroche, Michel"
~person:"Phau, Ian"
~person:"Wong, IpKin Anthony"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
66
Brand management
20
Markenführung
20
Brand
15
Markenartikel
15
Brand image
14
Markenimage
14
Beziehungsmarketing
12
Relationship marketing
12
Internet marketing
11
Online-Marketing
11
Social Web
10
Cultural identity
9
Globalisierung
9
Globalization
9
Kulturelle Identität
9
Welt
8
World
8
China
7
Luxury goods
7
Luxusgüter
7
Emotion
6
International marketing
6
Internationales Marketing
6
Personality psychology
6
Persönlichkeitspsychologie
6
Brand equity
5
Culture
5
Internet
5
Designation of origin
4
Ethnic group
4
Ethnische Gruppe
4
Herkunftsbezeichnung
4
Marketing management
4
Marketingmanagement
4
National culture
4
Nationalkultur
4
Viral marketing
4
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Undetermined
37
Free
1
Type of publication
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Article
65
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
66
Collection of articles of several authors
4
Sammelwerk
4
Language
All
English
66
Author
All
Filieri, Raffaele
Guzman, Francisco
Laroche, Michel
Phau, Ian
Wong, IpKin Anthony
Ko, Eunju
22
Sharma, Piyush
18
Cleveland, Mark
16
Diamantopoulos, Adamantios
15
Dwivedi, Yogesh Kumar
15
Mattila, Anna S.
15
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Balaji, M. S.
12
Bartikowski, Boris
12
Teng, Lefa
12
Seo, Yuri
11
Septianto, Felix
11
Veloutsou, Cleopatra
11
Beatty, Sharon E.
10
Oppewal, Harmen
10
Rana, Nripendra P.
10
Roy, Rajat
10
Wang, Cheng Lu
10
Chebat, Jean-Charles
9
Foxall, Gordon R.
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Shukla, Paurav
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Das, Gopal
8
Grunert, Klaus G.
8
Harris, Lloyd C.
8
Merchant, Altaf
8
Roy, Sanjit
8
Woisetschläger, David
8
Xia, Lan
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
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Published in...
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European journal of marketing : EJM
Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
The journal of consumer marketing
The journal of services marketing
Journal of retailing and consumer services
9
The journal of product & brand management
9
International journal of hospitality management
8
Journal of travel and tourism marketing
8
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
7
Tourism management : research, policies, practice
7
Journal of international consumer marketing
6
The journal of brand management : an international journal
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
International marketing review
4
Psychology & marketing
4
Australasian marketing journal
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
Journal of business ethics : JOBE
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
Journal of marketing communications
2
Journal of vacation marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Tourism management perspectives : TMP
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Journal of consumer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of global marketing
1
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ECONIS (ZBW)
66
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1
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66
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
4
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
5
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
6
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
7
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
8
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode
Sameeni, Maleeha Shahid
;
Ahmad, Wasim
;
Filieri, Raffaele
- In:
Journal of business research : JBR
141
(
2022
),
pp. 137-150
Persistent link: https://www.econbiz.de/10013167963
Saved in:
9
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
10
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
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