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subject:"Consumer behaviour"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"The journal of product & brand management"
~subject:"Markentreue"
~subject:"Theorie"
~type:"book"
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Consumer behaviour
Markentreue
Theorie
Konsumentenverhalten
120
Theory
22
Preismanagement
12
Pricing strategy
12
Marketing management
11
Marketingmanagement
11
Beziehungsmarketing
9
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Erwartungsbildung
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Expectation formation
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Product differentiation
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5
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Dynamic programming
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Chandon, Pierre
19
Netessine, Serguei
14
Wertenbroch, Klaus
13
Nasiry, Javad
8
Popescu, Ioana
7
Wansink, Brian
7
Girotra, Karan
6
Smith, N. Craig
6
Soberman, David A.
6
Plassmann, Hilke
5
Chattopadhyay, Amitava
4
Padmanabhan, V. T.
4
Singh, Jasjit
4
Teng, Nina
4
Adner, Ron
3
Avci, Buket
3
Belavina, Elena
3
Carrera, Clara
3
Lajos, Joseph
3
Martínez-de-Albéniz, Victor
3
Popescu, Iona
3
Reinartz, Werner J.
3
Sayman, Serdar
3
Sosa, Manuel
3
Önçüler, Ayse
3
Albuquerque, Paulo
2
Ariely, Dan
2
Banerjee, Sumitro
2
Cho, Hallie S.
2
Christodoulides, George
2
Coughlan, Anne T.
2
Dhar, Ravi
2
Dutt, Pushan
2
Hasija, Sameer
2
Hutchinson, J. W.
2
Iyer, Ganesh
2
Jain, Dipak
2
Jerath, Kinshuk
2
Kabra, Ashish
2
Karmarkar, Uma R.
2
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INSEAD
14
INSEAD-Wharton Alliance Center for Global Research & Development
2
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Faculty & research / Insead : working paper series
The journal of product & brand management
NBER working paper series
508
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432
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380
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291
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98
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81
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56
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Legends in consumer behavior
42
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41
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40
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Ruhr economic papers
33
DICE discussion paper
32
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ECONIS (ZBW)
120
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1
The bright side of lower quality : evidence from restaurant exploration
Carrera, Clara
;
Martínez-de-Albéniz, Victor
;
Sosa, Manuel
-
2024
-
Revised version of 2023/44/TOM
Persistent link: https://www.econbiz.de/10014548422
Saved in:
2
Understanding the intersections of stress and the marketplace to improve consumer well-being
Nitsch, Felix Jan
;
Plassmann, Hilke
-
2024
Persistent link: https://www.econbiz.de/10014548424
Saved in:
3
The bright side of lower quality : evidence from restaurant exploration
Carrera, Clara
;
Martínez-de-Albéniz, Victor
;
Sosa, Manuel
-
2023
-
Revised version of 2020/29/TOM
Persistent link: https://www.econbiz.de/10014364609
Saved in:
4
The influencers’ world of "make-believe"
Kets de Vries, Manfred F. R.
-
2023
Persistent link: https://www.econbiz.de/10014280574
Saved in:
5
Should carbon footprint labeling be mandatory for all food products? : RCT shows no benefit beyond labeling the top third
Chandon, Pierre
;
Chaaban, Jad
;
Doshi, Shemal
-
2023
Persistent link: https://www.econbiz.de/10014293117
Saved in:
6
Measuring consumer visual interest using millions of text and image search
Bellet, Clement
;
Borah, Abhishek
;
Dubois, David
-
2023
Persistent link: https://www.econbiz.de/10013548992
Saved in:
7
Deepening our empathy with the many voices of society : a social psychological approach to information search and analytics
Midgley, David F.
;
Mukherjee, Arnab
;
Sarkar, Sushmita
-
2022
Persistent link: https://www.econbiz.de/10013177147
Saved in:
8
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
Saved in:
9
Intransitivity of consumer preferences for privacy
Tomaino, Geoff
;
Wertenbroch, Klaus
;
Walters, Daniel J.
-
2021
Persistent link: https://www.econbiz.de/10012631840
Saved in:
10
Precommitment-based pricing
Berger, Katja L.
;
Schamp, Christina
;
Heitmann, Mark
; …
-
2021
Persistent link: https://www.econbiz.de/10012605689
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