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subject:"Consumer behaviour"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"The journal of product & brand management"
~subject:"Markentreue"
~type:"book"
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Consumer behaviour
Markentreue
Konsumentenverhalten
120
Theorie
22
Theory
22
Preismanagement
12
Pricing strategy
12
Marketing management
11
Marketingmanagement
11
Beziehungsmarketing
9
Relationship marketing
9
Decision theory
8
Entscheidungstheorie
8
Online retailing
8
Online-Handel
8
USA
8
United States
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Experiment
7
Behavioral economics
5
Erwartungsbildung
5
Expectation formation
5
Personalisierung
5
Personalization
5
Product differentiation
5
Product quality
5
Produktdifferenzierung
5
Produktqualität
5
Verhaltensökonomik
5
Willingness to pay
5
Zahlungsbereitschaftsanalyse
5
Charity
4
Corporate Philanthropy
4
Demand
4
Dynamic programming
4
Dynamische Optimierung
4
Eating habit
4
Ernährungsverhalten
4
Feldforschung
4
Field Experiments
4
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Free
72
Undetermined
1
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Book / Working Paper
Article
388
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Arbeitspapier
115
Working Paper
115
Graue Literatur
106
Non-commercial literature
106
Article in journal
5
Aufsatz in Zeitschrift
5
Collection of articles of several authors
4
Sammelwerk
4
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1
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Language
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English
120
Author
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Chandon, Pierre
19
Netessine, Serguei
14
Wertenbroch, Klaus
13
Nasiry, Javad
8
Popescu, Ioana
7
Wansink, Brian
7
Girotra, Karan
6
Smith, N. Craig
6
Soberman, David A.
6
Plassmann, Hilke
5
Chattopadhyay, Amitava
4
Padmanabhan, V. T.
4
Singh, Jasjit
4
Teng, Nina
4
Adner, Ron
3
Avci, Buket
3
Belavina, Elena
3
Carrera, Clara
3
Lajos, Joseph
3
Martínez-de-Albéniz, Victor
3
Popescu, Iona
3
Reinartz, Werner J.
3
Sayman, Serdar
3
Sosa, Manuel
3
Önçüler, Ayse
3
Albuquerque, Paulo
2
Ariely, Dan
2
Banerjee, Sumitro
2
Cho, Hallie S.
2
Christodoulides, George
2
Coughlan, Anne T.
2
Dhar, Ravi
2
Dutt, Pushan
2
Hasija, Sameer
2
Hutchinson, J. W.
2
Iyer, Ganesh
2
Jain, Dipak
2
Jerath, Kinshuk
2
Kabra, Ashish
2
Karmarkar, Uma R.
2
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Institution
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INSEAD
14
INSEAD-Wharton Alliance Center for Global Research & Development
2
Published in...
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Faculty & research / Insead : working paper series
The journal of product & brand management
NBER working paper series
508
Working paper / National Bureau of Economic Research, Inc.
431
NBER Working Paper
380
SpringerLink / Bücher
284
Discussion paper / Centre for Economic Policy Research
176
CESifo working papers
156
Discussion papers / CEPR
140
Discussion paper
128
Working paper
123
Discussion paper series / IZA
116
Discussion paper / Tinbergen Institute
98
Springer eBook Collection
94
Gabler Edition Wissenschaft
89
Working paper series
81
IZA Discussion Paper
80
Europäische Hochschulschriften / 5
79
Research
75
Schriftenreihe Studien zum Konsumentenverhalten
61
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
56
Working papers / Harvard Business School, Division of Research
56
CESifo Working Paper Series
50
Premier reference source
49
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
49
Report / Marketing Science Institute
48
CESifo Working Paper
47
Springer eBook Collection / Business and Economics
45
Working paper series / European Central Bank
45
Legends in consumer behavior
42
Working papers / TSE : WP
41
Discussion paper / Center for Economic Research, Tilburg University
40
Finance and economics discussion series
38
Working papers / Federal Reserve Bank of Boston
38
Working papers
36
Discussion paper series
34
Higher School of Economics Research Paper
34
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
34
Ruhr economic papers
33
DICE discussion paper
32
Discussion papers / Deutsches Institut für Wirtschaftsforschung
31
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ECONIS (ZBW)
120
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81
CAM : a spreading activation network model of subcategory construction
Katona, Zsolt
;
Lajos, Joseph
;
Chattopadhyay, Amitava
; …
-
2006
Persistent link: https://www.econbiz.de/10003406609
Saved in:
82
Health halos : how health claims bias calorie estimations and lead to overeating
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2006
-
rev
Persistent link: https://www.econbiz.de/10003406615
Saved in:
83
Why are the inventory estimates of shoppers so biased? : A psychophysical model of household inventory estimations
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2005
-
Rev
Persistent link: https://www.econbiz.de/10003364419
Saved in:
84
Indeterminacy and live television
Vosgerau, Joachim
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003364426
Saved in:
85
The low-calorie curse : confirmation bias, calorie estimation, and calorie consumption for vice and virtue fast-food meals
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364510
Saved in:
86
Health halos : how nutrition claims influence food consumption for overweight and normal weight people
Wansink, Brian
(
contributor
);
Chandon, Pierre
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364661
Saved in:
87
Why are the inventory estimates of shoppers so biased? : Reference, size, and salience biases in household inventory estimations
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2005
-
Rev
Persistent link: https://www.econbiz.de/10003364672
Saved in:
88
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
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89
Effects of study design characteristics on the WTA - WTP disparity : a meta analytical framework
Sayman, Serdar
(
contributor
);
Önçüler, Ayse
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002393926
Saved in:
90
A behavioral decision theoretic perspective on hedonic and utilitarian choice
Khan, Uzma
(
contributor
);
Dhar, Ravi
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002395772
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