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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Foxall, Gordon R."
~person:"Ko, Eunju"
~subject:"Relationship marketing"
~subject:"Social web"
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Consumer behaviour
Relationship marketing
Social web
Konsumentenverhalten
3
Advertising effects
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Werbewirkung
2
Advertising
1
Beziehungsmarketing
1
Brand
1
China
1
Comparison
1
Environmental consciousness
1
Greenhouse gas emissions
1
Markenartikel
1
Russia
1
Russland
1
South Korea
1
Sponsoring
1
Sponsorship
1
Sportmarketing
1
Sports marketing
1
Südkorea
1
Treibhausgas-Emissionen
1
Umweltbewusstsein
1
Vergleich
1
Werbung
1
brand consumer's congruity
1
brand popularity
1
brand relationship quality
1
brand's sports sponsorship
1
carbon offset
1
consumer decision-making style
1
consumer evaluation
1
consumer knowledge
1
consumer's characteristics
1
cross-national
1
green consumption
1
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English
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Foxall, Gordon R.
Ko, Eunju
Dens, Nathalie
6
Pelsmacker, Patrick de
6
Smit, Edith G.
5
Chang, Chun-Tuan
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Diehl, Sandra
3
Eisend, Martin
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Sung, Yongjun
3
Yoo, Chan Yun
3
Andras, Trina Larsen
2
Avramova, Yana R.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Chingching
2
Chang, Hua
2
Choi, Yung Kyun
2
Dahlén, Micael
2
Fransen, Marieke L.
2
Gentry, James W.
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Jun, Sunkyu
2
King, Karen Whitehill
2
Knoll, Johannes
2
Koinig, Isabell
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Neijens, Peter C.
2
Phillips, Barbara J.
2
Prendergast, Gerard P.
2
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
European Journal of Marketing
7
Journal of organizational behavior management
6
International journal of advertising : the review of marketing communications
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Marketing theory
5
Asia Pacific journal of marketing and logistics
4
Consumer behavior analysis : (a) rational approach to consumer choice
4
Psychology & marketing
3
Journal of modelling in management
2
Routledge companions in business, management and accounting
2
Advances in culture, tourism and hospitality research
1
Consumer research and policy series
1
Critical perspectives on business and management
1
Cross-cultural buyer behavior
1
Edward Elgar E-Book Archive
1
Elgar advanced introductions
1
Emerald insight
1
European journal of marketing : EJM
1
Handbook of developments in consumer behaviour
1
International Journal of Bank Marketing
1
International Journal of Retail & Distribution Management
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of air transport management
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Macmillan studies in marketing management
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Research in consumer behavior
1
Routledge interpretive marketing research
1
Routledge studies in marketing
1
Social and environmental issues in advertising
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The Routledge companion to creativity
1
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ECONIS (ZBW)
3
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1
How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011547927
Saved in:
2
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
3
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
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