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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Huber, Frank"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Rock, Bram de"
~person:"Sheth, Jagdish N."
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Consumer behaviour
Brand management
4
Konsumentenverhalten
4
Luxury goods
4
Luxusgüter
4
Markenführung
4
Advertising
3
Advertising effects
3
Brand
3
Markenartikel
3
Werbewirkung
3
Werbung
3
Internet marketing
2
Online-Marketing
2
Brand image
1
Communication effectiveness
1
Experience marketing
1
Fashion
1
Instagram
1
Markenimage
1
Mode
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
eWOM
1
environmental claims
1
fast fashion
1
luxury brand
1
luxury brands
1
online video advertising
1
user-generated content
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Huber, Frank
Ko, Eunju
Paul, Justin
Rock, Bram de
Sheth, Jagdish N.
Yoon, Sukki
6
Bang, Hye Jin
5
Choi, Dongwon
5
Lou, Chen
5
Matthes, Jörg
5
Naderer, Brigitte
5
Boerman, Sophie C.
4
Choi, Yung Kyun
4
Kim, Kacy K.
4
Sung, Yongjun
4
Wojdynski, Bartosz W.
4
Yoon, Hye Jin
4
Youn, Seounmi
4
Beckert, Johannes
3
Evans, Nathaniel J.
3
Haley, Eric John
3
Hudders, Liselot
3
Pangarkar, Aniruddha
3
Pittman, Matthew
3
Shukla, Paurav
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Ahn, Jungyong
2
Baek, Tae Hyun
2
Boutsouki, Christina
2
Breves, Priska
2
Chang, Chingching
2
Dens, Nathalie
2
Duff, Brittany R. L.
2
Eisend, Martin
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunjin
2
Kim, Hanyoung
2
Kim, Hyuksoo
2
Kim, Seunghyun
2
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International journal of advertising : the review of marketing communications
Legends in consumer behavior
42
Journal of business research : JBR
32
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Discussion paper series
14
Journal of retailing and consumer services
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Legends in marketing
11
Reihe: Marketing : MAR
9
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
ECARES working paper
6
Asia Pacific journal of marketing and logistics
5
Discussion paper / Center for Economic Research, Tilburg University
5
International journal of consumer studies
5
Psychology & marketing
5
Gabler Edition Wissenschaft
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Business strategy and the environment
3
Discussion paper series / IZA
3
European management journal
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of market research
3
Marketing : ZFP ; journal of research and management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
IFS working paper
2
International marketing review
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Quantitative economics : QE ; journal of the Econometric Society
2
Springer eBook Collection / Business and Economics
2
The economic journal : the journal of the Royal Economic Society
2
Advances in culture, tourism and hospitality research
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
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ECONIS (ZBW)
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1
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
2
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
3
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
4
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
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