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subject:"Consumer behaviour"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"NBER working paper series"
~person:"Chan, Tat"
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Consumer behaviour
Konsumentenverhalten
5
Internet marketing
3
Online-Marketing
3
Online retailing
2
Online-Handel
2
Search theory
2
Suchtheorie
2
Theorie
2
Theory
2
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GHK estimator
1
Information costs
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Informationskosten
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Monopoly
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Preisdifferenzierung
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Price discrimination
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Pricing strategy
1
Product differentiation
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Search engine
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Social web
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Switching behaviour
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Viral marketing
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Virales Marketing
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Werbewirkung
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Werbung
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advertiser value
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advertising competition
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behavioral price discrimination
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clicks
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consumer choice
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consumer choice under uncertainty
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consumer search
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Chan, Tat
Van der Merwe, Daleen
10
Chintagunta, Pradeep K.
9
Erasmus, Alet C.
9
Hauser, John R.
9
Bronnenberg, Bart J.
8
Tucker, Catherine
8
Gruber, Jonathan
7
Iyengar, Radha
7
Jin, Ginger Zhe
7
Nevo, Aviv
7
Sirieix, Lucie
7
Stamminger, Rainer
7
Sun, Baohong
7
Abaluck, Jason
6
Braun, Michael
6
De Klerk, Helena M.
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Mullainathan, Sendhil
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Wahlen, Stefan
6
Waldfogel, Joel
6
Weber, Michael
6
Zinman, Jonathan
6
Agarwal, Sumit
5
Bosman, Magdalena
5
Caplin, Andrew
5
Cawley, John
5
Donoghue, Suné
5
Dubé, Jean-Pierre
5
Einav, Liran
5
Farronato, Chiara
5
Feinberg, Fred M.
5
Hustvedt, Gwendolyn
5
Karlan, Dean
5
Kempen, Elizabeth
5
Salisbury, Linda Court
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International journal of consumer studies
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
NBER working paper series
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Handbook of pricing research in marketing
1
Journal of marketing research : JMR
1
Marketing science
1
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ECONIS (ZBW)
5
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1
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
2
A salesforce-driven model of consumer choice
Yang, Bicheng
;
Chan, Tat
;
Thomadsen, Raphael
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 871-887
Persistent link: https://www.econbiz.de/10012120922
Saved in:
3
Behavioral price discrimination in the presence of switching costs
Cosguner, Koray
;
Chan, Tat
;
Seetharaman, Seethu
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 426-435
Persistent link: https://www.econbiz.de/10011695453
Saved in:
4
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
Saved in:
5
Consumer search activities and the value of ad positions in sponsored search advertising
Chan, Tat
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 606-623
Persistent link: https://www.econbiz.de/10011313054
Saved in:
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