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subject:"Consumer behaviour"
~isPartOf:"International journal of management reviews : IJMR"
~person:"Loureiro, Sandra Maria Correia"
~person:"Usman, Osly"
~person:"Verhoef, Peter C."
~subject:"Advertising effects"
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Consumer behaviour
Advertising effects
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Kundenbindungsprogramm
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Loyalty program
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Loureiro, Sandra Maria Correia
Usman, Osly
Verhoef, Peter C.
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International journal of management reviews : IJMR
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
5
International journal of hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
4
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Baltic journal of management
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Challenges and trends in modern banking
1
Cogent business & management
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E-business : state of the art of ICT based challenges and solutions
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EFFECT OF CUSTOMER TRUST, USE EASY AND INFORMATION QUALITY ON PURCHASE DECISIONS ON LAZADA E-COMMECE
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Econometric Institute research papers
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EuroMed journal of business
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
1
International journal of arts management
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International journal of business and globalisation : IJBG
1
International journal of business performance management
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Inventi impact: service sector
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Loyalty programmes : current knowledge and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
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